PursueGreatness

When people hear this question, most don’t know what to make of it or how it can apply in business.

In examining what your tipping point is you’ve got to know what it means. Everyone and every business is different, but suffice it to say that a tipping point is where you, or your business, or your brand has made it to another level.

Ideally everyone wants to come up with that incredible idea or sensational product that no one has ever thought of before. Now, though, it’s not enough to have a great idea, if no one hears about it or worse if the wrong people hear about it first and promote some kind of ‘anti-message’.

Have you ever thought what a tipping point would look like, where your business explodes into a new level of success. Consider some notable examples:

Tap-Out clothing in mixed martial arts. They were originally making clothes because they loved the sport only to find out that they could make good money at it. They sponsored some fighters in a fledgling sport. The tipping pint came as the sport picked up popularity people outside the sport wanted to wear their clothing. They are widely known now as ‘the MMA clothing’.

Need another one, how about cell phones. Less than 25 years ago, they were cumbersome, expensive to buy, difficult to use, and expensive to use. Come to think of it, I’m surprised they did not die on the vine. A few companies invested in the area and came up with smaller and smaller phones that did more things. That can be hailed as a tipping point all its own, but consider that until you could use a cell phone just about anywhere they were unreliable and virtually useless outside of major business corridors. That coupled with the advance in battery technology and the idea that you could get a phone to run on 1/10th of the power.

Wait a second, 1/10th the power? Yep that’s right but that’s not all, the signals went from analog to digital, and the number of channels grew exponentially. All of this brought the price down. It’s tough to say which of these advances was the tipping point when more people started buying new cell phone packages than landline packages, but there is a new tipping point and we are right in the middle of it right now.

There are now more cell phones being used globally than landlines.  Another tipping point we are going through right now is that more people have cell phones than those who don’t. 12% of the world had a cell phone in 2000. Not bad growth.

Now back to you. Think smaller and exceed your expectations. For instance, how many people visit your blog, maybe allow some of the regular contributors to publish their thoughts as part of your blog. 2-3 of those people and you have diminished your time deficit a great deal. You expand to the point that your brand becomes noted as a leader in its industry for one reason or another. You want to build your level of positive connections until a tipping point occurs and your business takes a quantum leap forward.

The greatest way to grow is through the sharing of ideas. I’m not saying to sign over your patent to Apple if you have a better iPad. What I’m saying is that if you can help people with your wisdom, do it. You may find that those people become your biggest fans, and will shout your name from the rooftops. Okay, maybe not, but they will tell others about you and what you did for them. You don’t have to be a charity, but if you do it well, at a reasonable price, your tipping point will come.

Tip away!! Pursue Greatness!!!

Steven C Davidson -  Pursuit Placement Group